Comments on: Why the enterprise cant reach consumers http://www.craigekerstiens.com/why-the-enterprise-cant-reach-consumers/ My thoughts and predictions on technology and business, and sometimes strong ones at that Tue, 26 Jan 2010 23:01:25 -0800 hourly 1 http://wordpress.org/?v=3.0.1 By: TECHNOLOGY - Download New Dropbox 0.7.15 for Mac OS X - TechBlog http://www.craigekerstiens.com/why-the-enterprise-cant-reach-consumers/comment-page-1/#comment-71 TECHNOLOGY - Download New Dropbox 0.7.15 for Mac OS X - TechBlog Mon, 07 Sep 2009 21:49:29 +0000 http://www.craigekerstiens.com/?p=113#comment-71 [...] Why the enterprise cant reach consumers | My thoughts and ... [...] [...] Why the enterprise cant reach consumers | My thoughts and … [...]

]]> By: James http://www.craigekerstiens.com/why-the-enterprise-cant-reach-consumers/comment-page-1/#comment-69 James Mon, 07 Sep 2009 20:41:33 +0000 http://www.craigekerstiens.com/?p=113#comment-69 Good stuff, Craig. From my experience in the enterprise, I agree with you that the only way to get real feedback is by launching. Put another way, as both Steve Blank (Customer Development methodology) and Eric Ries (Lean Startup) put it -- inside of the office are opinions, outside of the office are facts. You need to get your software into the hands of users to get facts as feedback, not opinions. So launch it. Get the facts to make decisions. Don't make decisions based on opinions. Good stuff, Craig. From my experience in the enterprise, I agree with you that the only way to get real feedback is by launching.

Put another way, as both Steve Blank (Customer Development methodology) and Eric Ries (Lean Startup) put it — inside of the office are opinions, outside of the office are facts. You need to get your software into the hands of users to get facts as feedback, not opinions.

So launch it. Get the facts to make decisions. Don’t make decisions based on opinions.

]]> By: Twitted by craigkerstiens http://www.craigekerstiens.com/why-the-enterprise-cant-reach-consumers/comment-page-1/#comment-68 Twitted by craigkerstiens Mon, 07 Sep 2009 20:27:20 +0000 http://www.craigekerstiens.com/?p=113#comment-68 [...] This post was Twitted by craigkerstiens [...] [...] This post was Twitted by craigkerstiens [...]

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