http://www.craigekerstiens.com/forget-doing-something-better-do-something-different/ My thoughts and predictions on technology and business, and sometimes strong ones at that Tue, 26 Jan 2010 23:01:25 -0800 hourly 1 http://wordpress.org/?v=3.0.1 http://www.craigekerstiens.com/forget-doing-something-better-do-something-different/comment-page-1/#comment-25526 Tom Thu, 21 Jan 2010 19:21:09 +0000 http://www.craigekerstiens.com/?p=151#comment-25526 Marginally better products are only sellable if a customer has a tendency to work with a single vendor, like IBM. Clearly differentiated products that solve a problem that customers are trying to solve already are the only way for startups to get market traction. Marginally better products are only sellable if a customer has a tendency to work with a single vendor, like IBM. Clearly differentiated products that solve a problem that customers are trying to solve already are the only way for startups to get market traction.

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